The Takeaway: Don’t let critics destroy a great idea.
The three women behind the THINX, a fashionable underwear line designed for a person’s menstrual cycle, wanted to launch an untested idea in a field dominated by corporate giants like Hanes, Fruit of the Loom, and Victoria’s Secret.
After a few years of perseverance and research, THINX products are beginning to hit store shelves, and early sales have already eclipsed this year’s projections.
Here’s the scoop.
“I’ve always thought of acting as playing chords and notes on the piano and every human being is born with 88 keys. Most people just play one set of chords, but when you play another character you’re experimenting with your ability to play other notes on the piano.”
(Source: hiddlesy, via heyysourwolf)